It could be said that we are in the midst of a food revolution. There is more information available than ever before about the link between diet and wellbeing, prompting consumers to ask more questions about the food they buy. This is undoubtedly a positive step, but it doesn’t come without hurdles.
The modern world is awash with chemicals, with the food industry being no exception.
Mass production and the demand for cheap products from all over the world means that finding clean and natural food has become a challenge. Modern farming techniques go to new and unnatural lengths in order to support growing global demand whilst adhering to strict guidelines imposed by supermarkets.
The result is produce that has been sprayed, treated and injected with chemicals to make it grow faster, bigger and more enticing.
The importance of protein cannot be overstated. It’s not just the domain of the bodybuilder; protein is involved in virtually every cell function. We need it for immunity, detoxification, hormone balance, brain function, gut function, sleep and much more.
It’s the key component of hair and nails; a vital building block of muscles, skin, bones and cartilage; essential to the building and repair of tissues, and involved in the production of enzymes and hormones. Furthermore, unlike carbohydrates and fats, our bodies cannot efficiently store protein.
The demands of modern day life leave many of us feeling constantly fatigued.
Whilst it’s normal to feel tired now and then, the number of people reporting chronically low energy has risen sharply in recent years. Many of us just assume that this lethargy is our new norm, or even worse, don’t notice the exhaustion until we’re forced to stand still for a moment.